Ready for a Cookie-Less World?

In brief

In 2022, the top internet browser globally intends to stop supporting third-party tracking cookies. Privacy regulations around the world are also evolving.
Creating a new system within these constraints requires careful planning — but marketing functions will then be equipped to deliver better results.

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Suggestions:
1. Leverage first-party data
2. Operate in a single online domain name
3. Capture people-based durable identifiers
4. Develop second-party...

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* This article was originally published here

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