Monday, February 7, 2022

Downsides of buying traffic directly

Every single time I see an affiliate with a positive bottom line I see that the first thing they try is getting rid of intermediaries at every phase of the process and especially on the buying side. I can not blame them — it is a rational way of thinking from many points of view.

Firstly, it creates a moat around your castle (your business) that will make the life of your competitors much more difficult while conquering your business vertical.

Secondly, it grants you additional control...

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* This article was originally published here

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