So many are reporting higher CPC's and lower CTR and know AI is contributing to this impact. It is because the environment has changed. The environment now includes AI. AI is providing content which effects intent and also effect the way users search. The new element provided by AI is the users aren't searching as much as they are asking. AI provides overviews (AIO) which answers questions before the user clicks anything. Before they click the ad.
Instead of us competing for position alone...
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Instead of us competing for position alone...
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Author: invalid@example.com (T J Tutor)
* This article was originally published here
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