What offers work well with mobile traffic?

Hi guys I'm interested in dipping my feet into mobile marketing. I noticed a lot of mobile traffic networks don't have a detailed interest targeting option like Facebook does. For instance, if I wanted to target people with Lady Gaga as an interest, it's not really possible with mobile traffic. What offers do well with push/popunder traffic? Broad demographic offers like CPA email submits? Or poker offers? casino offers?

Thanks

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