Thursday, May 12, 2022

Palette of success - What brand colors are the best?

90 seconds after first seeing something, people make a judgement about it, and up to 90% of the impression made is based on colour alone. What I want to say is, colors are important (but I don't see much discussion about it)

What are your experiences with choosing the color for a brand or observing other logo colors? I want to know if you have noticed any patterns? Do you agree with the importance of color or is the messaging more important?

I would say personal and cultural factors...

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* This article was originally published here

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